Privacy Policy

This Privacy Policy explains how The Edge ("we", "us", "our") collects, uses and protects your personal information when you visit theedgetips.co.uk ("the Website"). We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Website, you agree to the collection and use of information in accordance with this policy.

1. Who We Are

The Edge is a football tips and analysis service operating at theedgetips.co.uk. For data protection purposes, we are the data controller for the personal information collected through this Website.

Contact: tips@theedgetips.co.uk

2. Information We Collect

Information you provide to us:

• Email address (if you subscribe to our newsletter or premium service)
• Payment information (processed securely by Whop — we do not store card details)
• Any information you voluntarily submit via contact forms or email

Information collected automatically:

• IP address and approximate location
• Browser type and version
• Pages visited and time spent on the Website
• Referring website or link
• Device type (desktop, mobile, tablet)

This information is collected through cookies and standard web server logs. See our Cookie Policy for more information.

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and manage your subscription to our premium service
• To send you tips, updates and content you have subscribed to receive
• To respond to your enquiries and provide customer support
• To improve our Website and services based on usage patterns
• To comply with our legal obligations
• To process payments securely via our payment provider (Whop)
• To detect and prevent fraud or abuse of our service

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: To fulfil our obligations when you purchase a premium subscription
• Consent: When you sign up for our newsletter or marketing communications
• Legitimate interests: To improve our service, prevent fraud and maintain Website security
• Legal obligation: Where we are required to process data by law

5. Affiliate Links & Third Parties

Our Website contains affiliate links to bookmaker and gambling operator websites. When you click these links, we may earn a commission if you register and/or deposit with those operators. Please be aware that:

• We have no control over the privacy practices of third-party websites
• Clicking an affiliate link may allow the third party to set cookies on your device
• You should review the privacy policy of any third-party site you visit
• We only link to licensed and regulated gambling operators

6. Cookies

We use cookies to improve your experience on our Website. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

7. Data Sharing

We do not sell, trade or rent your personal information to third parties. We may share your information with:

• Whop — our payment and subscription management provider
• Hostinger — our website hosting provider
• Email service providers — to deliver emails you have subscribed to
• Law enforcement or regulatory authorities — where required by law

All third-party providers are required to keep your information secure and use it only for the purpose we specify.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Subscription data is retained for the duration of your subscription plus 6 years (for tax and legal purposes)
• Email newsletter data is retained until you unsubscribe
• Website analytics data is retained for up to 26 months

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to request we limit how we use your data
• Right to data portability — to receive your data in a portable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at tips@theedgetips.co.uk. We will respond within 30 days.

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. All payment processing is handled by Whop using industry-standard encryption. We do not store payment card details on our systems.

11. Children

Our Website is not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. We encourage you to review this page periodically.

13. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.